Run your food and beverage business with clarity in marketing
Senior marketing leadership and systems that provide structure and momentum. Without the micromanagement.
When marketing seems off, it usually is.
Too many tools
Too many tactics
No clear signal on what’s working
Vendors waiting for direction you don’t have time to give
This is what reactive marketing feels like.
EXPO brings structure without friction.
We work with owner-led food and beverage brands that want marketing to support the business—not compete with it.
We design systems, strategy, and leadership frameworks that make marketing easier to manage, easier to hand off, and easier to trust.
Clear priorities
Connected systems
Senior-level guidance
Our Services
Foundation
Brand & Market Definition
The Problem: Marketing feels scattered because no one agrees on who it’s for or why it works.
Outcome: Clear positioning and aligned decisions.
Brand positioning and value proposition
Guest personas
Messaging framework
Tone of voice
Deliverable: Brand & Messaging Playbook
Build
Infrastructure & Tech Stack
The Problem: Tools don’t talk to each other, and there’s no clear view of what’s working.
Outcome: One source of truth for your decisions.
Marketing tech audit and tool selection
CRM, POS, reservations, and analytics strategy
Data integration and identity resolution logic
GA4, GTM, dashboards, and KPI definitions
Deliverable: Marketing Systems Architecture + Reporting Framework
Launch
Go-To-Market & Revenue Activation
The Problem: Openings and campaigns feel rushed, reactive, and hard to measure.
Outcome: Predictable, revenue-aligned launches.
Brick-and-mortar opening playbook
90-day plan setting campaign priorities
Private dining and event programming framework.
PR readiness and partnership strategies
Deliverable: GTM Playbook and 90-day activation.
Growth
Retention, Loyalty & Guest Lifecycle
The Problem: Discounts often replace strategy, and margins suffer in the process.
Outcome: Higher repeat visits, ticket size, and smarter offers.
Guest segmentation
Retention and winback strategies
Loyalty and referral programs logic
Offers, discounts, and promotions governance
Deliverable: Guest Lifecycle & Loyalty Playbook
Fractional Marketing Leadership
Maintain momentum
Fractional CMO support for brands that want senior marketing leadership—without hiring full-time.
Marketing keeps moving—even when you’re focused elsewhere.
How Clients Typically Engage
New concept → Foundation → Build → Launch
Growing group → Build → Fractional CMO
Stalled brand → Growth → Fractional CMO